Microsoft takes aim at Novell by cutting software price $35,000

Article Abstract:

Microsoft is cutting the price for its Microsoft Windows NT operating system by a dramatic degree in an effort to grab market share from arch-rival Novell's NetWare product. Novell charges as much as $48,000 for a version of NetWare 4.0 that interconnects 1,000 computers. Microsoft, by contrast, is providing the client software free to network users, and is charging only a flat price of $1,495 for the server, which amounts to a savings of $35,000 for each 1,000 computer users when compared to the old price. Microsoft's Windows NT Advanced Server also connects large numbers of computers. Some industry observers believe Microsoft's new pricing structure may be illegal because the new price may be below the cost of developing the product. Microsoft, meanwhile, maintains that its new pricing policy is being implemented because its old policy was confusing to customers.

Computer peripheral equipment, not elsewhere classified, Prices and rates, Microsoft Windows NT (Operating system), Price cutting, Strategic Planning, Pricing Policy

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Microsoft starts effort to catch Novell in market for PC networking software

Article Abstract:

Microsoft Corp will launch a $40 million advertising and marketing campaign to push its LAN Manager network management software. The campaign reflects the company's effort to win a greater share of the network management software market. Currently Novell Inc's NetWare network management software controls about 70 percent of the market. LAN Manager has so far suffered from an unfocused sales effort and technological shortcomings in its competition with NetWare. To make up for this, Microsoft will introduce a new version of the software in August, 1990, that it claims will put it in NetWare's class. Microsoft will also hire some 300 networking sales and support staff across the country, as well as signing up 1,000 resellers world-wide to sell the product.

Network management systems, Market share, Network Management Software, LAN Manager (Network management software)

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Microsoft increases pressure on rival in Pen software

Article Abstract:

Microsoft Corp, worried that there be any aspect of the microcomputer industry it does not control, announces that 21 major computer makers are considering supporting its operating system for pen-based computers. Microsoft's new operating system will be a variant of its Windows graphical user interface. The firm's chief rival is diminutive Go Corp, which has introduced PenPoint, its operating system for controlling pen or stylus input. Go Corp already has the partial support of IBM, NCR and Grid Systems Inc, but Microsoft is also counting NCR and Grid on its side along with NEC Corp, Hitachi, Fujitsu, and Toshiba. Analysts say that small computers controlled via handwriting could blossom into a market at least as big as the laptop computer market.

Product information, GO Corp., Vendor Relations, Character Recognition, Pen-Based I/O

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