Microsoft cracks down on sharing Windows among home users

Article Abstract:

Microsoft is taking a different tack in its marketing strategy for its Windows XP operating system upgrade. The company, without fully informing the public, plans to require that Windows XP customers can only upgrade one PC per software package. Each copy of the software will cost about $100. Microsoft is requiring that each upgraded PC's profile is stored by the company and if this information is not provided by the customer, the operating system will cease working after 30 days.

Marketing procedures, Marketing, MSFT, Public relations, Company marketing practices, Product marketing strategy, Microsoft Windows XP (Operating system)

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Do language lessons work if the teacher is a software package?

Article Abstract:

An evaluation of four basic Spanish language software tutorials: Smart Start Spanish (Syracuse Language Systems); Learn to Speak Spanish (Syracuse Language Systems.); Learn to Speak Spanish (Learning Company); and Spanish for Everyone (Learning Company). Spanish for Everyone is the easiest to use and provides the learner with basic phrases to use on vacation, and is the least expensive at $30. For more advanced users, there is the Learn to Speak Spanish program for $80 (minus in-store rebate) which is well-designed and easy to use. Smart Start Spanish is a $50 program that allows you to converse with video figures, but the necessary microphone is not part of the package and the software is difficult to navigate. Self-Study Spanish is disappointing because it is not only confusing, it is expensive at $80 per program.

Product information, Product/Service Evaluation, Educational software, Learning Company Inc., Syracuse Language Systems Inc., Foreign language tutor, Language teaching software, Spanish for Everyone (Foreign language tutor), Self-Study Spanish (Foreign language tutor), Smart Start Spanish (Foreign language tutor)

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Microsoft's quandary: it's highly regarded but widely criticized

Article Abstract:

Microsoft Corp. is a study in contradiction. In a new ranking of high-tech companies by online users, Microsoft placed first out of forty. In stark contrast, however, a federal judge has ruled that the firm is a monopoly, and has painted a disturbing portrait of its practices. Microsoft is neither all good, nor all bad. On the positive side, it has built great products and demonstrated corporate social responsibility. On the down side, however, the company has been known to act like a sort of thug, determined to win at all costs. It has fallen short on leadership in product innovation. Microsoft should stop following other firms, and should try to produce something truly innovative, reliable and of high quality.

Analysis, Management

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