Miller and Visa join the ranks of edgy marketers that like to re-examine their agency roster
Article Abstract:
In light of all the money that is spent by large companies on advertising, it's understandable when they want to keep checking on the value they are getting in return. In Miller Brewing's case, the Miller Lite campaign has not helped sagging sales, so the company wants to review where to go next. Visa USA also wants to evaluate whether all their segments, TV advertising, sales promotion, and the NFL sponsorship, should be handled under one agency roof or leave it split up the way it is now.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Mastercard joins the growing crowd that believes what sells here will sell there, too
Article Abstract:
Mastercard International and its New York ad agency are trying to take the company's product marketing global. So far, the company has convinced its European and Latin American partners to go with the U.S. agency, McCann-Erickson Worldwide Advertising. And the agency is pitching all the other regional units one by one to win them over so that the global brand can be marketed with more cohesiveness. It only makes good marketing sense, as IBM and Citibank have found.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Further shrinking its agency roster, Procter & Gamble moves five accounts from Euro RSCG
Article Abstract:
The world's largest advertiser, Procter & Gamble, spending over $5.7 billion annually, took five brands away from an ad agency it has worked with since 1956, Euro RSCG Tatham and its parent company. The household products giant has distributed the duties of most of the orphaned brands to its other agencies, but Clearasil still needs a creative shop.
Comment:
Co. took almost all duties away from Euro RSCG Tatham
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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