Misdirected dollars?

Article Abstract:

Comparison is made between direct marketing and other forms of marketing in terms of effectiveness and accountability. Direct marketing is a useful support medium, but is ineffective in launching a new brand. According to the Vertis survey, three percent of the Americans rank it as the biggest influence on their buying decisions.

Sales, profits & dividends, Marketing, Comparative analysis, Company sales and earnings, Company earnings/profit

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Surprise in the mail

Article Abstract:

Consumers hate the idea of direct marketing but they don't mind checking the mail addressed to them because they feel that they are more in control of the tools to filter or reject communication which is non-sense or bothersome to them.

Consumer Behavior, Surveys, Consumer behaviour

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If you've got it, use it

Article Abstract:

The impact of technological innovations, on direct marketing, is discussed.

Marketing procedures, Venture Analysis, Methods, Usage, Business enterprises, Technological innovations, Company marketing practices

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