BT taps St. Luke's to woo youth market
Article Abstract:
London ad agency has created a music and film Web site, getoutthere.bt.com, for British Telecommunications. BT is trying to build brand awareness among younger consumers. It budgets about UK120 mil for all its ad efforts. St. Lukes was began in 1995 by former Chiat/Day employees. The agency of record, Abbot Mead Vickers has had the BT account since 1995.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Siemens woos youth with new attitude
Article Abstract:
Siemens is set to launch a $73.6 million print, display and TV campaign, aimed at youth, for its SL45 phone with MP3 player. The ads will stress emotional appeal, rather than emphasizing the product's new features.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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