NBC Entertainment chief says network will tone down shows' sexual content

Article Abstract:

NBC has decided to ease up on the comedy shows with sexual tension and bring a little balance into programming such as a two-parent family show might do. Big advertisers are asking for more traditional values and NBC will try it. Being broad in its offerings will make it difficult to compete with cable networks that can plan programming that will appeal to their niche audiences. But viewership is dropping anyway, so a change is worth a shot.

Comment:

Network will change some of the 'sameness' that advertisers object to

Television Broadcasting, Marketing procedures, Television broadcasting stations, Television, TV Networks, Television broadcasting industry, Marketing, Abstract, Television networks, Sex in television, Television sex, National Broadcasting Company Inc. NBC Entertainment

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GE's NBC unit is seeking to expand in cable as broadcast economics soften

Article Abstract:

NBC is increasing its efforts to expand its cable holdings as the broadcast television business continues to experience a deterioration in its economic situation. NBC has intensified its search for a cable network, although no deals are close at hand. The network's ratings and profits have fallen recently. NBC executives stated that no transactions are presently being discussed.

Comment:

Increasing efforts to expand cable holdings as the broadcast TV bus continues to experience deterioration in economic situation

Strategy & planning, Radio & TV Broadcasting, Radio and Television Broadcasting, Broadcasting industry, Broadcasting, National Broadcasting Company Inc., Article

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