Bronfman won't seek Seagram business

Article Abstract:

Charles R. Bronfman has dropped out of the race to acquire Seagram Co.'s spirits and wine division. The business could be sold for as much as $8 billion.

Canada, Asset sales & divestitures, Seagram Company Ltd., VO

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Absolut's latest ad leaves bottle behind

Article Abstract:

New print ads for Absolut Vodka will feature black and white photos by Helmut Newton of wheat fields and other scenes from the Swedish town where the vodka is distilled. With one exception, the ads, by TBWA Chiat Day, will not feature the usual shot of the vodka bottle. The change in approach is an effort to counter competition from new 'super-premium' vodkas that have recently challenged Absolut's dominance of the market.

Advertising agencies, Advertising, Advertising Activity, Vodka (Raw), TBWA Chiat/Day Inc., Vodka, V and S Vin and Spirit AB

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NBC's acceptance of liquor ads could hurt the beer companies

Article Abstract:

Beer, the high profile commercial television poster child will soon be feeling competitive fires from the liquor industry, which has a deal for advertising on NBC. U.S. beer companies will probably lose about 5% in sales this year while foreign beers may be up 8% so the timing is unfortunate for the domestics. Placement of ads is essential for brand awareness and now liquor will be competing for attractive air space. ABC, CBS and Fox have refused to lift the ban on liquor advertising which pleases the American Medical Association, among others.

Breweries, Television Broadcasting, Marketing procedures, Television broadcasting stations, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television, Beer & Ale, Beer and ale, Economic aspects, Television broadcasting industry, Marketing, Television advertising, Brewing industry, National Broadcasting Company Inc., Anheuser-Busch Companies Inc., BUD, Miller Brewing Co., Coors Brewing Co.

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