Hollywood launches messages of peace

Article Abstract:

In the wake of political criticism of violence in the media, ABC will present 13 public service announcements in the National Campaign Against Youth Violence. ABC's parent, Walt Disney has also proposed new policies on how it markets R-rated films. The anti-violence campaign's leader, Jeffrey L. Bleich is excited about "giving peace a brand". Television actors and actresses are participating in the 20 second spots, produced by the Advertising Council, with a budget of about $5 million.

Campaigns, Services, Reports, Prevention, American Broadcasting Companies Inc., Public service advertising, Violence

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NBC gets heat from advertisers due to Olympics bribery scandal

Article Abstract:

The Olympic scandal in Salt Lake City has prompted some advertisers to ask NBC to put a 'morals clause' into their contracts so that they can renegotiate if the scandal heightens or the IOC's investigation of itself becomes a farce. NBC has pulled the emblem of the Olympic rings off the screen during news broadcasts and the network probably has to hold ad rates in check. It's been a tough year for NBC. Now it is losing Michael Jordan, too.

Comment:

Olympic scandal will effect ad rates charged by NBC

Media Planning/Goals, Television, Campaign Launched, Media Pricing, Marketing, Investigations, Abstract, National Broadcasting Company Inc., International Olympic Committee, Olympics

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WWF to play nice after sponsors defect

Article Abstract:

World Wrestling Federation Entertainment will tone down it's "WWF Smackdown" show to qualify for a TV-PG rating, possibly in response to the defection of some advertisers. Coca-Cola, U.S. Army, AT&T, Mars Inc., and Wm. Wrigley Jr. Co. have bailed on a television show that is accused of excessive violence, lewdness and filthy language. WWF's chairman Vince McMahon reports that their will be less sexuality and some characters will be absent from the show but he feels that Coke's decision was "their biggest marketing mistake since New Coke". RC Cola will replace Coke ads.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Beverages, Beverage Manufacturing, Corporate Images, Coca-Cola Co. (Atlanta, Georgia), Contracts, Television advertising, Soft drink industry, United States. Army, KO, World Wrestling Entertainment Inc., WWFE, World Wrestling Federation Entertainment Inc.

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