Advertisements on radio stations rise 6%

Article Abstract:

A new study by Empower MediaMarketing discovered that paid advertisements on radio stations were up by about 6% in 1999. The largest increase was in the San Francisco Bay Area market, while the second-largest was in the Miami-Fort Lauderdale market. 1999 was a record year in radio advertising sales, with over $17.6 billion in revenue, an increase of 15% over 1998.

Reports, Radio Advertising Bureau

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Network ad sales rise, but local stations see slowdown

Article Abstract:

Despite the record year for television networks' sales of advertising time for the current TV season, local stations are not having the same rise in sales. A number of broadcasting companies are expected to report lower earnings for 1999 due to slower sales of local-television time, according to estimates by Wall Street analysts. Analysts blame the slump to increasing competition from cable, and the lack of midterm political advertising.

Television Broadcasting, Marketing procedures, Television broadcasting stations, TV Advertising, Television, Advertising Activity, Television broadcasting industry, Television advertising, Sinclair Broadcast Group Inc., SBGI, Hearst-Argyle Television Inc., HATV

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Radio produces both gains and skeptics

Article Abstract:

Radio ad spending is currently enjoying an increase. Skeptics say it may not last, as Web firms mature and shift their ad spending to TV, and radio audiences continue to shrink in numbers.

Radio Broadcasting, Radio broadcasting stations, Radio broadcasting industry, Radio audiences

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