New Age Bookstore Changes with the Times

Article Abstract:

Yes is a bookshop in Washington, D.C., which is prospering in the face of stiff competition from chain bookstores and the recession. One of the keys to the success of Yes (which opened in 1972) is that the store's owners have, to some degree, specialized, have remained sensitive to market changes, diversified their product line, and offer personal service. The store does not carry 'popular' books, yet what it does carry is so comprehensive that almost thirty percent of the business is through mail orders. Recently the store started to carry microcomputer titles and educational software. Catalog abstracts (which can be used to order through the mail) are available - by subject - which detail the many offerings in the store. Yes has achieved success by finding a niche for itself and by attracting loyal customers in the competitive bookselling market.

Planning, Case studies, Retail industry, Retail trade, Marketing

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The Best Defense

Article Abstract:

Companies targeted for takeovers are employing several methods to fend off unwanted suitors. Leveraged buyout is a popular way to avoid a hostile takeover bid. Often a a company will seek a friendly offer when a hostile company threatens to take it over. Almost inevitably this will drive the price of the stock up. Several alternative methods of ways to ward off a takeover bid are detailed.

Mergers, acquisitions and divestments, Prices and rates, Stocks, Stock prices, Capital

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