New gizmos alert marketers when ads pique a consumer's interest; codes, scanning devices track moves of magazine readers, TV viewers to Web sites

Article Abstract:

Companies like Digimarc Corp. and DigitalConvergence Inc. are offering advertising and/or marketing tracking services through a new specialized technology directed at TV viewers and magazine readers. For example, magazines will include special bar codes that readers can scan with a mouse-like device that will lead them directly to a Web site that advertises the item scanned. This device allows the user faster access to desired products through their computers and also supplies the publisher of the bar code to track valuable consumer responses to advertising.

Computer peripheral equipment, not elsewhere classified, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Innovations, Advertising, Science and technology policy, Web sites (World Wide Web), Computer peripherals industry, Computer peripherals, Web sites, Marketing research, Market research, Computer accessories, Mouse devices (Computers), Mice (Computer peripherals)

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Audit Bureau moves to change magazine rules

Article Abstract:

The Audit Bureau of Circulation is going to let magazine publishers count copies sold at any price in factoring their circulation reports as opposed to the previous count for more than 50% of the periodicals price. Publishers will be able to boost advertising rates but will also have to show who buys their wares and at what price. Newspapers will also let newspapers count as circulation copes sold for ore than 25% of their price. Ad agencies will have much more information than before and can negotiate for lower rates.

Sales & consumption, Advertising agencies, Newspapers, Newspaper Publishers, Industry Market Data, Company Data, Laws, regulations and rules, Reports, Newspaper publishing, Company sales and earnings, Periodical circulation, Audit Bureau of Circulations

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Glamour sets out to prove its ads work

Article Abstract:

Glamour magazine is pushing to make itself accountable to advertisers with a very specific promotion - coupons. The cards will be enclosed in the September issue to be redeemed at May Department Stores. The Conde Nast publication will then count the coupons redeemed by the stores for items advertised in the magazine, in order to give their advertisers good news with specifics. Glamour "club card" holders can also receive gift certificates, gifts and incentives on high-end brands of clothes and cosmetics. This is May Co.'s first attempt at such a strategy; president William McNamara believes the promotion featuring high profile designers like Tommy Hilfiger will bring in new, and younger customers.

Marketing procedures, Marketing, Promotion, Conde Nast Publications Inc., Glamour (Periodical)

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