Major newspapers try to adapt personas to new Web format

Article Abstract:

Major Newspapers are having difficultyproviding all of their important, high-impact print content on their Web pages in a manner that conveys the authority associated with their famous personas, and still offer unique features and extra benefits that computer design makes possible. The New York Times Web site is very similar to the actual paper, sharing even the same typeface, but it fails to utilize many of the Web's features, such as the ability to search for past stories through the entire paper. The Washington Post's site is quite confusing to navigate through and is in the process of being reconstructed. The Wall Street Journal is the best of the three. It has the best balance of new material and print content.

Marketing, Internet services, Company Web site/Web page, Web sites (World Wide Web), Company internet strategy, Paper industry, NYT, Wall Street Journal

---

Newspaper industry

Article Abstract:

Gains in the US economy allowed newspapers to garner the best advertising market for more than a decade in 1997 in all the primary ad categories with an 8% gain in revenues and lineage. The cash flow for newspapers has been good as a result, and this is expected to remain true for 1998, as well. Newspapers are expected to sustain high earnings from all activities, but few newspaper stocks are forecast to outperform the market in 1998.

Finance, DJ, The News Corporation Ltd., Tribune Company Inc., Times Mirror Co., TMC, Central Newspapers Inc., Gannett Company Inc., Knight-Ridder Inc., Lee Enterprises Inc., McClatchy Newspapers Inc., Media General Inc., E.W. Scripps Co., Thomson Corp., ECP, GCI, KRI, LEE, MNI, PTZ, SSP, Southam Inc., Dow Jones & Company Inc., MEG, Pulitzer Publishing Co.

---

Similar abstracts:

• Abstracts: Apple announces big loss and plans further layoffs; future of company is tied to Internet. Compaq's stock falls on results; drop spurs decline in technology area
• Abstracts: Hughes plan to expand Direct TV. A bilingual way to attract viewers. Satellite TV compromise passes House
• Abstracts: Gates invests a byte of money for cache of Hollywood stars; Microsoft sees DreamWorks as ally providing access to family-fun products

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.