Hughes plan to expand Direct TV

Article Abstract:

Hughes Communications Inc has formed an agreement with three major Latin American media companies to expand its Direct TV satellite-delivered television service across Central America, Mexico, South America and the Caribbean. Hughes's partners include the Cisneros Group of Companies of Venezuela, Mexico's MVS Multivision and Brazil's Televisao Abril. Hughes plans to launch the $500 million venture, known as Direct TV Latin America, by Nov 1995. The service will include 144 channels of programming in Portuguese and Spanish and will be marketed to approximately 77 million homes. The venture is Hughes' first international expansion of its Direct TV service, which has already attracted 350,000 US customers during its first nine months. The US-based service includes a $700 satellite dish and a monthly fee of $30. In return, customers receive an array of sports, news and movie programs.

Satellite Communications, Planning, Services, Telecommunications systems, Contracts, Latin America, Contract agreement, Company services, Company business planning, Digital television, Television, Foreign Investment, Hughes Communications Inc., Cisneros Group, Televisao Abril, MVS Multivision

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Satellite TV compromise passes House

Article Abstract:

After a year of disputes, the House has passed legislation allowing satellite TV companies to begin receiving local programming on their dishes. Senator Phil Gramm threatened a filibuster when he heard about this particular rider to the budget but if the Senate approves, and Clinton is expected to sign, consumers in Los Angeles and New York will receive local programming via their dishes immediately, saving themselves about $15 a month. The TV satellite industry has a half-year grace period to coordinate with television networks over the legislation and the industry has to carry all local stations by 2002.

Government regulation, Satellite TV Communications, Laws, regulations and rules, Telecommunications regulations, Economic policy, Satellite television, Government communications regulation, United States. Congress. House

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A bilingual way to attract viewers

Article Abstract:

There are series of television programs that are broadcast in mixture of English and Spanish as a result of the growth in the number of Hispanic television viewers in the US. The rise of English-Spanish programming on Spanish-language networks is indicative of how television executives are trying to reach a younger and more culturally-attuned segment of US Hispanic households. In the US, there are eight million Hispanic households.

Comment:

Growth of Hispanic TV viewers in the US has led to the rise of programs that are broadcasted in English and Spanish

Marketing procedures, Industry Market Data, Media Planning/Goals, Demographics, Article

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