Nielson, I/Pro form joint venture to measure the Internet's activity
Article Abstract:
Nielson Media Research and Internet Profiles (I/Pro) agree to a joint venture in which the two companies will gather hard data about the popularity of certain Web sites for advertisers. The alliance will initially only glean general information about corporate Internet activity, as individual and home users are presently protected from this form of target research. The two companies will initially market I/Pro's established I/Count and I/Audit services and together develop services that provide more detailed demographic information about how many visits or hits a particular site receives. The field of gauging the efficacy of Internet advertising is still very new, and it is unclear what impact the joint agreement will have on the companies' competition.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
CompuServe reinstates most of groups on Internet it suspended in recent ban
Article Abstract:
CompuServe reinstates all but five of the 200 Internet discussion groups it had banned in Dec 1995 in an effort to restrict the transmission of material it considers inappropriate. The online service has since instituted parental controls that provide guardians with the means of controlling children's access to unsuitable images and subject matter. Industry analysts applaud CompuServe's reinstatement of the discussion groups, which comes as the US Congress passes a telecommunications law that some say threatens free speech across the Internet. The five groups not allowed to resume discussions are considered illegal by CompuServe, since each are devoted to the topic of pedophilia.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
McDonald's joins America Online to send information to PC users
Article Abstract:
McDonald's is establishing its McFamily online site with America Online and Microsoft in an effort to incorporate more than advertisements in its online marketing strategy. McFamily is designed more for entertainment and education than previous McDonald's online marketing efforts, which were primarily commercial in nature. The new service offers family activity suggestions, contests, art galleries for children and safety tips. McDonald's is also providing merchandise information on McFamily, so that anyone browsing the site can order McDonald's paraphernalia should they so desire. McDonald's is also evaluating the prospect of establishing a site on the World Wide Web.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Microsoft's next move is on line; objective is to sell access to Internet. Pizza on line: hold the electronic anchovies
- Abstracts: The Bells want F.C.C. to make providers share Internet costs. Phone companies clear TV hurdle; judge allows Bell Atlantic to compete nationwide
- Abstracts: Print edition for journal on Internet; Microsoft's venture begins with glitches. AT&T says it will offer Internet access service
- Abstracts: CD-ROMs worth having about three things in life worth having. Programs that help with college picks only get a 'B.' (Creative Multimedia's US News Getting Into College, Kaplan Interactive's On Campus 96 and McCabe Software's CollegeWhere)(Personal Technology) (Software Review)(Evaluation)(Column)
- Abstracts: Compuserve is joining push to broaden Internet access; new service reaches beyond business users. Microsoft speeding its on-line service