No pride without Lions

Article Abstract:

Australian advertising agencies are suffering from a lack of creativity because of the correlation between advertising and economic conditions and the increasing globalization of the industry. The Australian recession of the early 1990s caused clients and advertising agencies to take fewer risks. Worldwide industry competition has affected Australia and has lured some of its most creative personnel overseas. To address the issues of creativity in advertising, members of the industry formed Creative Voice, which educates clients and advertising industry personnel.

Advertising agencies, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Statistical Data Included, Management, Economic aspects, Television advertising, Marketing industry, Clemenger Melbourne Pty., Blackley, David, Gock, Les

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Damage control

Article Abstract:

Nutritional value levels in several packaged baby foods are discussed. It is observed that, a scare in regard of nutritional values in packaged baby food, twisted manufacturers' sales in Australia. Measures are taken up to restore consumers' trust, by strong marketing responses.

Baby Food, Specialty Canning, Canned specialties, Baby foods, Baby foods industry, Nutritional aspects

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Holiday showdown

Article Abstract:

Accor Asia-Pacific, Australia's biggest hotel operator is to start a chain of franchised apartments, motels and small resort complexes. The resultant competition in Australia's three and four-star holiday accommodation market and other chains are discussed.

Services introduction, New Products/Services, Hotels & Motels, Hotels (except Casino Hotels) and Motels, Hotels and motels, Company service introduction, Service introduction, Accor Asia Pacific

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