Obsessive branding disorder
Article Abstract:
Branding is the self-industry of corporate America, which is gaining popularity seemingly in reaction to rising levels of personal and professional insecurity. One cannot go about branding an organization or a product or a service since organization, product and service make the brand, and hence in order to overcome obsessive branding disorder, it must be built through communicating one's key value proposition to the key customer segment in an integrated and consistent way.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2005
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Credit where credit is due: Separating yourself from the crowd in a team-based world
Article Abstract:
The way by which one can credit oneself without coming off like a self-promoter is discussed. It is believed that in a team-based culture, highlighting one's accomplishments require a delicate balancing act and when trying to convince upper management of the worth, the opportunity is needed to position one's accomplishment strategically.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2005
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Map quest
Article Abstract:
Internet powered maps are moving from simple driving directions to richly layered landscapes of living, local shopping, breathing information and are rapidly evolving from novelty to necessity. Customers are looking for user friendly maps, which can give them, elaborate information and quick updates.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2006
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