Old gold beats a new drum
Article Abstract:
The world's largest gold-mining company, AngloGold, is planning to update the way that gold is sold. Issues concerning the company's strategy to make gold more accessible to a wider market are presented, with reference to the creation of "gold as a brand" and a range of fashion accessories priced in the 100 - 150 U.S. dollar band.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Golden retriever
Article Abstract:
Issues concerning the marketing of gold are discussed. In particular a plan to boost global gold sales by restoring the image of gold as a luxury item is examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Gold rhymes with old, and there's the sales problem
Article Abstract:
Gold sales are being overtaken by diamonds in the younger consumer sector forcing the gold industry to review its marketing policy.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Mazda, moves to get buyers' name right. Two rovers return. Car dealers lim towards the new tax starting line
- Abstracts: Hard yards, big bucks. Golden handcuffs tie retailers to big centres. A marketing giant fine-tunes its message
- Abstracts: Mating dance of the funds shows no sign of slowing, says chief choreographer
- Abstracts: Product development time performance: investigating the effect of interactions between drivers. Customization of product technology and international new product success: Mediating effects of new product development and rollout timeliness
- Abstracts: Abbott dons the workers' mantle. Fish stew. Union leader faces numbers game