Olivetti trumpets European lineage of new PC line
Article Abstract:
Ing. C. Olivetti and Company is seeking to regain momentum in the portable computer market by emphasizing the European technological, manufacturing and design qualities in its new line of products. The company is Europe's fourth largest microcomputer vendor. It is seeking to gain some of the portable market share from established leaders Toshiba Corp, and US-based Compaq Computer Corp by pricing its new products 10 percent less on some models. In 1990, the portable computer niche accounted for 12 percent of all European microcomputer sales. The new products are said to address the weight and size problems that have plagued previous Olivetti portable product offerings. The product line is made up of two basic laptop models and three notebook models, based on the Intel 80286 and 80386SX chips.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1991
User Contributions:
Comment about this article or add new information about this topic:
Europe's PC market thrives despite weak economies; consumer focus and price war open more homes to big-brand machines
Article Abstract:
Sales of microcomputers in Europe are booming, despite recessions in Germany and England and lethargic economies in the rest of the continent. In 4th qtr 1992, 3.4 million microcomputers shipped in Europe, a 20.8 percent jump from 4th qtr 1991. Yearly sales increased 12 percent, to 9.39 million computers. Driving the surging market are a ferocious price war and the advent of a true mass market for microcomputers among home and small-business users. Big brand-name microcomputer manufacturers such as IBM, Compaq and Ing. C. Olivetti and Co are now making a concerted push into these market sectors. These companies are benefiting greatly from the cachet of their brand names. Most vendors now offer easy-to-set-up 'plug-and-play' systems for tyro users.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Olivetti will sell some of its assets to pay off debt. Britain urges Telecommunications field be opened to many local, foreign firms
- Abstracts: Determinants of management forecast precision. The market interpretation of management earnings forecasts as a predictor of subsequent financial analyst forecast revision
- Abstracts: Japanese group rebuts charges on chip market. Two makers of microchips broaden ties; Hitachi, Texas Instruments enter a 10-year pact in effort to ease costs
- Abstracts: Intel's delivery of new 'flash' chips delayed. Computer makers are hurrying to create portables incorporating cellular modems
- Abstracts: Computer firms see the writing on the screen. IBM to join ranks of firms developing computers that recognize handwriting