One size does not fit all

Article Abstract:

The growing trend of mass customization of products is discussed. However, there are a few businesses, which do not conform to this pattern of thinking and want to create products for individual tastes. As of now, however, mass customization wins the game hands down because of economy of scale. The strategies of Dell Computers and Procter and Gamble, are discussed in this context.

Marketing procedures, Production management, Management dynamics, Venture Analysis, Management, Economic aspects, Comparative analysis, Business enterprises, Customer satisfaction, Company business management, Design services, Mass production, Customer relations

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The metrosexual myth

Article Abstract:

One of the hottest buzzwords these days is 'metrosexual' which means a descriptor of an allegedly new category of men. The publishing companies in their new magazines aim at such metrosexual men and focus on topics such as fashion and grooming.

Sexual behavior, Sex, Analysis, Men, Fashion, Sexual behaviour

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Square eyes and big calls

Article Abstract:

The television viewership ratings and the claims of John McAlpine, the CEO of Ten Network, are reviewed.

Television Broadcasting, Television broadcasting stations, Executive changes & profiles, Officials and employees, Television broadcasting industry, Television programs, Beliefs, opinions and attitudes, Chief executive officers, Rankings, Network Ten Proprietary Ltd., McAlpine, John

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