Out on their own
Article Abstract:
The influence of glass ceiling on marketing executives' career prospects in Australia is examined. Michael Beckerleg of Rubberband, Graham Ford of fb Marketing Partnership, Trish Carroll of GALT and Dianne Davis of Davis & Associates, who have ventured out on their own, express their views on corporate Australia losing its charm.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Measure this. Marketers have devised a 'tool-kit' of uniform indicators to gauge their effectiveness
Article Abstract:
The absence of standard methods for evaluating the effectiveness of marketing and its impact on company's performance has forced marketers to come together to address the issue. A Marketing Advisory Board (MAB) has been specifically set up to develop a set of indicators.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Makeover is in the bag
Article Abstract:
The OrotonGroup, fashion-retailing chain has predicted to earn revenues before interests of $13 million for the fiscal year 2002 - 03 given its restructuring efforts. The company has been watched keenly for its management of the fashion retail stores it acquired, Marcs.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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