Overcoming organizational barriers
Article Abstract:
Organizational barriers grow out of deep-seated structures that are hard to change and control. Reorganization is not the only solution to manage organizational barriers. It is possible to build on existing structure and focus on the capabilities companies need to improve on to deliver value to customers.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Where's the value? Diagnose the opportunity before developing the solution
Article Abstract:
Marketers have been suggested to make judicious use of their men, money and materials after making a careful study of different brands, customers and their sales channels.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Relationship management revisited
Article Abstract:
The approaches for applying customer relationship management principles to the marketing environment in a ways that boost marketing productivity are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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