Picking A Medium For Your Message
Article Abstract:
Small businesses have the options of marketing, advertising, and public relations in choosing ways to reach customers effectively. Budget and goals determine the best type of promotion for a company. Promotional programs that small businesses have found successful are described.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1999
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Opportunity built by association
Article Abstract:
Trade associations are a potentially lucrative niche market for small businesses. More than 100,000 of these associations exist. Opportunities in the areas of insurance, education, financial services and more are discussed.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1993
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The move toward ethnic marketing
Article Abstract:
Many small businesses are focusing product development and marketing efforts toward market niches for specific ethnic groups. The benefits of having products to meet the needs of minorities are described.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1992
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