Pepsico studies possible conversion of bottling operations

Article Abstract:

Pepsico, which recently announced its acquisition of Seagram Co.'s Tropicana juice business for $3.3 billion, is considering the possible conversion of some of its bottling operations in an attempt to compete more effectively with rival Coca-Cola Company. Pepsico, which currently has a number of fragmented bottling operations that handle about 57% of Pepsico's domestically-sold soft-drink volume throughout the country, may create a separate national bottling operation similar to that of Coca-Cola.

Comment:

Studying possible conversion of some bottling operations in attempt to compete more effectively with rival Coca-Cola Co.

Strategy & planning, Article

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Pepsico's latest strategic move in a continuing effort to be a true challenger to Coca-Cola

Article Abstract:

PepsiCo announced it will transfer some if its bottling franchises to the Whitman Corp. The overhaul and reorganization that has been in the works since publicly hinted at last summer is progress in the company's move to challenge Coke. PepsiCo's stake in Whitman will start out at 35%. The company also plans to take Pepsi Bottling Group public soon.

Comment:

Gets several of Pepsico's bottling franchises

Strategic alliances, Bottled and canned soft drinks, Channels of Distribution, Marketing, Abstract, Soft drink industry, PEP, Whitman Corp., WH

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