Possible Burnett move sparks speculation

Article Abstract:

There were quick denials by both Leo Burnett Co. and Dentsu that their talks meant Leo Burnett might go public. For Dentsu, buying a stake of as much as 20% in Leo Burnett would help the Japanese agency acquire more of the U.S. ad market while the Asian economy is suffering. For Burnett, the infusion of cash would help it continue acquiring small firms that allow its expansion globally while remaining private. Now that their talks are out in the open, it has been announced that more than one arrangement could come out of this.

Japan, International aspects, Abstract, Leo Burnett Company Inc., Dentsu Tec Inc.

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WestWayne finds strength in singleness

Article Abstract:

Atlanta, GA-based ad agency WestWayne has moved into a new office space, plans to ad 60 employees and foresees a healthy 2001. Despite the downturn in the US economy, the independent advertising firm is able to offer clients personalized services that they cannot get with bigger ad agencies. WestWayne's clients include Girl Scouts of America, Denny's and Celebrity Cruises.

Strategy & planning, WestWayne

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Coke aims to revive 'feel good' factor

Article Abstract:

Coca-Cola will return to what worked in the past in its new global ad campaign. At a cost of over $300 million, the 'warm and cozy feeling' will be found on prime-time television ads, in print and on billboards. The company expects the new campaign to last three to five years. The Interpublic Group of agencies created the ads with Coke.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Television, Global Marketing, Bottled and canned soft drinks, Advertising Activity, Campaign Launched, Account Activity, Print Media, Out-of-Home Advertising, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Soft drink industry, KO, Interpublic Group of Companies Inc.

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