Preliminary evidence on the composition of relationship exchange and its outcomes: The distributor perspective
Article Abstract:
The relational exchange and its likely outcomes are conceptualized, and the empirical evidence from the distributor perspective is substantiated. This analysis supports the operationalization of relational exchange as a second-order factor composed of perceptions of customer orientation, perceptions of supplier investment, and perceptions of supplier communication.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
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Conceptualizing innovation orientation: a framework for study and integration of innovation research
Article Abstract:
Definition of concept of innovative orientation as a multidimensional knowledge structure is presented. Empirical model of framework for innovative orientation and its effects on organizational planning is described.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2006
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Innovation orientation outcomes: the good and the bad
Article Abstract:
Increasing product innovations and its effects on a firm's market share are evaluated.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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