Price discounts or coupon promotions: Does it matter?
Article Abstract:
A model of exogenously given sales expansion target with a dominant manufacturer is shown to have the relative profitability of coupon and price-reduction schemes that depends on the values of coupon redemption rates and the equivalence ratio of price reduction to coupon face value. Some guidelines regarding the choice between different types of marketing schemes within the context of sales targets are presented.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
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Stochastic lifestyling: optimal dynamic asset allocation for defined contribution pension plans
Article Abstract:
A model of asset, salary and interest-rate risk is constructed to study asset allocation strategies of defined contribution pension plans.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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