Creative action as a dynamic strategy: using imagination to improve strategic solutions in unstable environments

Article Abstract:

An approach based on creativity is found to yield effective solutions on problems related to unstable business environment. Utilization of creative action-based approach results to effective solutions since it often leads to timely reporting of information regarding a company's operations or environment. It also stimulates the creation of new thinking into organizations faced with performance-related problems.

Management-Problem Solving, Usage, Human resource management, Crisis management, Problem solving, Creative ability, Creativity

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Is Guanxi (relationship) a bridge to knowledge transfer?

Article Abstract:

Trust, relationship, commitment and communication are the basis of Guanxi, the lifeblood of Chinese business communities. The relationship between inter-firm knowledge transfer and Guanxi is explored in a study of Chinese firms in four Chinese cities, and the several managerial and theoretical implications uncovered are discussed.

Knowledge management

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Direct selling in the West and East: the relative roles of products and relationship (guanxi) drivers

Article Abstract:

Direct selling and relationship marketing in Australia and China are examined in detail and compared. Guanxi is a description of a holistic view of relationships in marketing.

China, Australia, Marketing NEC, Marketing, Direct marketing

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