Crooner may find new audience in barter deal with Earth's Best

Article Abstract:

Singer/songwriter Kenny Loggins hopes to tap into a new market by signing a contract with Earth's Best organic baby food, manufactured by the Hain Food Group. Rebates and coupons for Loggins' new CD 'More Songs From Pooh Corner' and Earth's Best baby foods are included inside the CD and with the baby food.

Health Foods, Natural foods industry, Health foods industry, More Songs From Pooh Corner (Sound recording), Loggins, Kenny, Hain Food Group Inc., HAIN

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Product plugs - 'M'm, m'm good'? Hosts of ABC's 'View' praise Campbell in paid spots

Article Abstract:

The Media Edge arranged for the co-hosts of the morning TV talk show, 'The View,' to talk up Campbell's soup during the show. The extended product placement will help the show, made for ABC Entertainment, pay for segments it is taping in Los Angeles.

Use of services, Food & Kindred Products, Advertising agencies, New orders received, Advertising, Television, Advertising Activity, Motion picture & video production, Motion Picture and Video Production, TV Program Production, Account Activity, Spokesperson, Statistical Data Included, Food industry, Television production, Campbell Soup Co., CPB, Television production companies, Barwall Productions Inc, Media Edge Inc.

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Liquor marketers offer gift sets, trying to build brand recognition

Article Abstract:

Liquor marketers are selling expensive novelty accessories along with their liquors this year. Nolet Spirits, Allied Domecq, Bacardi and Brown-Forman are among the firms hoping to draw attention to their brands with fancy bottles, bottle jackets, and glass sets.

United Kingdom, Beverages, Beverage Manufacturing, Distilled and blended liquors, Liquor, Distilleries, Bermuda, Bottled Rum, Alcoholic beverage industry, Beverage industry, Brown-Forman Corp., BF.A, Allied Domecq PLC, Rum (Liquor), Bacardi International Ltd., Nolet Spirits USA

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