Protect Internet privacy - privately
Article Abstract:
The Federal Trade Commission (FTC) is attempting to decide how the privacy of Internet users should be preserved, by government regulation or by self-regulation by the industry. Governmental regulations would be unobserved in most of the world, and prohibiting the free flow of information is a bad idea. Marketers can not be expected to place the concerns of consumers over their own interests, so self-regulation is not a good idea either. The FTC is considering two tools that would help consumers protect their privacy, the Open Profiling Standard (OPS) and TRUSTe. The OPS is a way for individuals or businesses to protect their privacy by choosing how much information to give to a particular Web site. TRUSTe is a licensing system that determines a merchant's practices so that users can decide if they would like to do business with that particular merchant.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1997
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Aspiring for, and achieving growth: the moderating role of resources and opportunities
Article Abstract:
Research on small business growth indicates that growth is linked to managers' growth aspirations, but the outcome of this interrelationship is dependent on manager experience, level of education attained and business environment dynamics. Discussion is framed within the planned behavior theory.
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 2003
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Unleashing the power of yield management in the Internet era: opportunities and challenges
Article Abstract:
Yield management can enhance profitability: the article presents areas in which yield management can bring increased profit now that the Internet exists.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2003
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