The brand attitude formation process of emotional and informational ads
Article Abstract:
The different brand attitude formation processes are proposed and examined by ad execution format type. It is suggested that the process, by which brand attitudes are formed, depends on the nature of the ad to which consumers are exposed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
Analysis, Influence, Brand name products, Brand names, Product placement
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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Influence strategy efficacy in supplier u distributor relationships
Article Abstract:
Usage and impact of influence strategies on the relations of suppliers and distributors are discussed. Social influence model showing influence strategies as determinants of compliance is presented.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
United States, Strategy & planning, Marketing procedures, Science & research, Research, Planning, Marketing, Company marketing practices, Industrial suppliers, Company business planning, Compliance, Compliance (Psychology), Social influence
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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