Quality-tier competition and optimal pricing

Article Abstract:

A research study that addresses the normative implications of quality-tier competition developed a conceptual framework for investigating optimal pricing decisions. The analysis considered the framework for different functional forms used in reservation price differential distribution. The proposed framework is shown to be implementable and useful in explaining the nature of quality-tier competition and the proper strategy for brand pricing. A discussion of the framework's implementation and its application's relevance to management is presented.

Research, Business, Competition (Economics), Business research

---

Model of retail price match guarantees

Article Abstract:

A model is developed to help retailers in setting prices of goods under a price match guarantee retail strategy. The model was developed using factors which affect the price of a commodity under a price match guarantee strategy: transaction costs of processing refunds, consumer price awareness, proportion of customers dissatisfied after paying a higher price for a commodity, the magnitude and persistance of the dissatisfaction, consumer price sensitivities and price tolerance.

Retail Trade, Pricing Policy, Prices and rates, Retail industry, Marketing research, Market research

---

Unique inter-brand effects of price on brand choice

Article Abstract:

A generalized logit model is developed to determine the inter-brand effects of price changes on brand choice. The model considers the asymmetric competitions between brands to eliminate the need for a priori assumptions of competitive patterns. The existing standard logit model is also shown to have an independence of irrelevant alternatives assumptions, creating a proportional draw which inhibits the identification of relationships between brands.

Analysis, Brand choice

Similar abstracts:

• Abstracts: Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance
• Abstracts: Customization and real time information access in integrated eBusiness supply chain relationships. Evaluation of postponement structures to accommodate mass customization
• Abstracts: Component versus bundle pricing: the role of selling price deviations from price expectations. Norm extremity and interpersonal influences on consumer conformity
• Abstracts: Job destruction is not a sound political strategy. Change is not a zero-based exercise. The president's consistency problem
• Abstracts: Salinas's brother linked to slaying. U.S. judge rejects Ruiz deportation. Suspects arrested in Colosio slaying

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.