Quiet Ted slips in the door
Article Abstract:
The Ted Baker fashion range, a British fashion label that was created in Glasgow in 1988 by its chief executive Ray Kelvin has launched in Australia. The company is named after a man who does not exist and the fact that makes it different from other heavily marketed brands is that Ted Baker brand bases its marketing on promotions in stores and shop windows and quality of its garments that prompts word-of-mouth referrals.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Bonus points for games gurus
Article Abstract:
The significance of in-game advertising, which enhances advertising revenues for gaming companies, is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
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