Product differentiation and market performance in producer goods industries

Article Abstract:

Product differentiation among producer goods industries are characterized as either low-search or high-search depending on the amount of modification they will have to undergo to achieve the final level of value for the product. Data from the Federal Trade Commission's Line of Business Program was used to compare the modes of product differentiation involved in either high-search or low-search producer goods. The analysis shows that they require varying levels of custom services as well as assortment and inventory services.

Analysis, Product differentiation, Production (Economics)

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Product creation process at Philips Electronics

Article Abstract:

Philips Electronics implements a product creation process called Product Creation Process Improvement Drive. The process enhances the creation of products at the firm through the systematic implementation of the drive. Some of the steps contained in the drive include the creation of a tool to evaluate the performance of product creation teams and the creation of common language for the drive.

Electronic Systems & Equip NEC, All Other Electrical Equipment and Component Manufacturing, Production management, Management, Product quality, Koninklijke Philips Electronics N.V., Electronics industry, Electronic equipment

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