Regeneration and competitive advantage

Article Abstract:

The issues of the development of high technology development in Russia and the role of distribution in boosting a company's competitiveness are discussed. Russia's high technology industries are thriving because their development was top government priority under the central planning system. The defense and aerospace sector, in particular, enjoyed immense government support that has enabled it to dominate certain segments of the aerospace and defense sector even after the collapse of communism. However, to sustain its success, the industry must address the problems created by its communist past, including its fragmentation and overcapacity. As for the issue of distribution, the financial services industry has shown that changes in consumer behavior and in the nature of products, along with technological innovations, open up opportunities for companies to overhaul their distribution channels and use these to boost enhance their competitiveness.

Competition (Economics), Russia, Aerospace industry, Distribution channels

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Design leadership in business: the role of non-executive directors and corporate design consultants

Article Abstract:

Non-executive directors and corporate design consultants have a role in promoting and supporting a business' design leadership, which is essential for market leadership. Design leadership is one of the most effective ways to generate new ideas, make market expectations tangible, demonstrate added value, and differentiate in a cost-effective manner. The levels of responsibility that make up design leadership include the responsibility for specific projects, the responsibility of executives, the collective responsibility of board members, and the ultimate responsibility of the employee with the most authority to make design-related decisions. The characteristics that are desired in a non-executive director or corporate design consultant include experience in consulting in a wide variety of organizational types and industries, an understanding of corporate finance, and integrity.

Industrial design, Market share

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Product augmentation and competitive advantage

Article Abstract:

The market can often perceive the products of mature industries as commodities, requiring companies to seek methods of differentiating their products. Firms will often augment, or add goods or services to their products in excess of those which customers expect. The challenges of augmenting include identifying processes that attract customers away from competitors, are cost effective, and are difficult to copy. The important areas of augmentation include industrialization and distinctiveness, corporate culture, and branding. One firm that has successfully augmented its products in a mature industry is MacDonald's Corp. MacDonald's has combined skilled industrialization, effective corporate culture, and a strong brand image.

Analysis, Product management, McDonald's Corp., Product differentiation, Product life cycle

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