The effects of cross-ruff coupons on sales and profits
Article Abstract:
A study was conducted to analyze the effects of cross-ruff coupons on sales and profits. The influence of cross-ruff coupons was modeled on consumer choice behavior. The framework was also examined to determine insights into the purchase of carrier and target brands. An empirical evaluation was also performed using information from various cross-ruff coupon campaigns carried out in grocery stores. Results indicated that cross-ruff coupons support brand managers with the flexibility of utilizing separate carrier and target brands. Findings also showed that such coupons promote increases in the sales of carrier and target brands. In addition, managers should utilize a cross-ruff coupon with a high share carrier brand and a low share target brand when promoting target brand sales.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1998
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The role of earnings information in corporate dividend decisions
Article Abstract:
A study was conducted to analyze the function of earnings information in determining dividend policies. Accounting earnings were characterized as permanent and transitory components. It was assumed that dividend policy is influenced by sustainable permanent earnings. Two measures of permanent earnings were suggested, namely, a permanent earnings variable determined from accounting earnings using a random-level shift ARMA model and a stock price times cost of capital. Results indicated that permanent earnings measure determined from accounting earnings data correlated with dividend dynamic behavior better than stock price. Findings also showed that changes in dividends correlated with changes in permanent earnings.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1998
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Optimizing profits from a system of accounts receivable
Article Abstract:
A model for the monetary flow within an accounts receivable system is developed to determine which conditions must exist for the system to achieve the highest level of net income or profit. The model maintains a period-by-period record of maintenance costs and interest income accumulation generated from changes to the system. A discussion of how to apply the model in a variety of scenarios is included.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1989
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