How salespeople build quality relationships: a replication and extension
Article Abstract:
Research on relationship quality is explored in detail, as is the role of salespeople in developing relationships. Previous research in this field is assessed.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
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Relationship-based competitive advantage: the role of relationship marketing in marketing strategy
Article Abstract:
The benefits of relationship marketing are examined in detail, as are circumstances when relationship marketing offers advantages to firms.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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Relationship marketing: challenges for the organization
Article Abstract:
Changes that companies may need to make in their definitions and perceptions, if they are to use relationship marketing as a tool, are examined in detail.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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