Rocket fuel
Article Abstract:
Scotch and gin sales in Australia are declining but Vodka's market size continues to grow. One of the reasons for Vodka's popularity amongst 18 to 35 year old men and women is that it has become symbolic of status. Apart from that it is also one of the most versatile of all spirits.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Lion's next attack
Article Abstract:
Independent Distillers Group, a New Zealand based ready-to-drink spirits maker that holds 65% market share in the country is on sale. Prospective buyer could be Lion Nathan.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
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