Sacramento takes on a new high-tech look

Article Abstract:

The migration of computer companies to Sacramento, CA has increased drastically during 1996. Companies move to Sacramento due to the relatively low cost of property, the proximity to frequently traveled interstate highways, and the vast amount of available real estate. Some of the companies that have moved into Sacramento include Apple, HP, Intel, Packard Bell Electronics, and NEC. Contributing to the success of the smaller, less-known computer start-up companies in Sacramento is the city's short distance from Silicon Valley, as well as its own growing potential customer base. Despite the high-tech growth in Sacramento, however, those naming the city "Silicon Valley East" must keep in mind that as of Oct 1996, government jobs still outnumber computer positions 7 to 1. While Sacramento's economy is benefiting from the emerging computer industry, it remains committed to environmental issues, and is focused on managing its growth in order to avoid the problems with air quality and traffic plaguing overbuilt cities.

Electronic computers, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Computer industry, Forecasts and trends, Industry trend, Growth, Corporate growth, Sacramento, California, Industry growth

---

A push to probe buying habits in Latino homes

Article Abstract:

ACNielsen has equipped 500 Latino households in Los Angeles with its Homescan device to track purchases. Big U.S. consumer goods companies, such as Procter and Gamble, are sponsoring this research because Latinos now comprise 12% of U.S. comsumers and tend to have larger households. This is the first attempt on this scale to survey U.S. households where Spanish is the primary language.

United States, Marketing procedures, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Research, Methods, Marketing research firms, Hispanic American consumers

---

Similar abstracts:

• Abstracts: On matching book: a problem in banking and corporate finance. Comment on 'The Confusion of IS and OUGHT in Game Theoretic Contexts.'
• Abstracts: Texas Instruments and IBM to pursue manufacturing-automation projects. Texas Instruments to introduce new laptop computer
• Abstracts: Automatic Data Processing hews to winning formula; emphasis on sales, technology blends with having units lead fields
• Abstracts: P&G search for news leak led to sweep of phone system wider than thought. Flood of information swamps managers, but some are finding ways to bail out

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.