GM is joining online video-game wave

Article Abstract:

The Interactive Digital Software Association says about 145 million people play computer and video games. There are other figures for Internet gaming, exclusively. Ford has done it, and now GM is putting its eMotion Challenge out there for all to play with on the Internet. HotJobs.com acquired 5,000 e-mail addresses with its online game. Most companies agree that this is likely to be more rewarding than banner ads have been. The games cost $150,000 to $500,000 to create because of the graphics. GM's game will allow players to race the Cavalier, Avalanche and Corvette.

Game, Toy, and Children's Vehicle Manufacturing, New Electronic Marketing, Games, toys, and children's vehicles, Electronic Games, Usage, Reports, Video games, Interactive Digital Software Association

---

Schick challenges Gillette with $120 million campaign; Energizer unit increases push for women's razors with light 'Intuition' pitch

Article Abstract:

Energizer Holdings will launch a humorous ad campaign, created by J. Walter Thompson, for its new Schick 'Intuition' razor for women. Schick, with an 18% share of the global market in razors, has an uphill battle ahead in its effort to take away some of rival Gillette's 70% market share.

Acquisitions & mergers, Market share, Advertising, Manufacturing industry, Manufacturing industries, Mergers, acquisitions and divestments, Company acquisition/merger, Toiletries industry, Company marketing practices, Company market share, Personal care appliances industry, Razors, Energizer Holdings Inc., ENR, Energizer Holdings Inc. Schick/Wilkinson Sword Div.

---

GM targets many suppliers' employees in its latest discount offer to spur sales

Article Abstract:

If certain conditions are met, General Motors will provide a discount to employees of their supplier companies. Depending on the vehicle, the discount could be more or less than $500. The company wants to spur sales without opening up incentives to the general public. February 1999 sales were helped by giving its own employees $1,000 off the price of a new vehicle.

Comment:

Company wants to avoid offering discount to the general public

Automobiles

Similar abstracts:

• Abstracts: IBM prepares $1 billion campaign, new products to push software. Computer firms had better 3rd quarter
• Abstracts: Cell-phone campaign promotes headsets for drivers on the go. Wendy's fends off nighttime cravings
• Abstracts: EchoStar's Ergen starts campaign to get approval for Hughes deal. NextWave deal with government looks remote
• Abstracts: Qwest loss widens to $3.31 billion; shares tumble to a 52-week low. Verizon posts quarterly loss of $1 billion

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.