Self-service technologies: what do customers expect?
Article Abstract:
Self-service technologies, such as electronic retailers and automated voice response systems, are expected to provide the service that customers demand.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Management, Evaluation, Electronic commerce, E-commerce, Customer service, Self-service, Self service
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Employees as customers?
Article Abstract:
Human resources management can utilize the customer relations model. This model focuses on the equities of brand, value and retention.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Employee Relations, Methods, Human resource management, Labor relations, Employee retention
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
User Contributions:
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Connecting customer loyalty to financial results
Article Abstract:
A extensive quality control program can ensure that a company will have loyal customers and be profitable.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Financial Management, Economic aspects, Customer loyalty
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Customer relations
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