Sex-themed ads often don't travel well
Article Abstract:
The recent Leo Burnett Worldwide public service ad calling attention to breast cancer is the latest in a series of campaigns in the sticky field of sex in advertising. The ad was popular in Japan and criticized in France. Creative director Gerard Stamp and colleagues undertook a year-long endeavor to determine how sex sold in different countries, eliciting wildly varying responses. As expected, Scandinavian countries were the most receptive, and Catholic countries like Italy and Spain bristled at ads referring to contraception.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Ads for a Holocaust exhibit in London cause a stir
Article Abstract:
The Imperial War Museum in London is spending $25 million on promoting its new permanent Holocaust exhibition with a controversial campaign created by Delaney Lund Knox Warren. Exhibit director Suzanne Bardgett thinks irony will reach a larger and younger audience and posters reflecting this thought with a huge photo of the Auschwitz gas chambers and the caption, "So history is bunk is it?" "Come and see what man can achieve when he really puts his mind to it," is emblazoned over train tracks leading off into the distance.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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A love-hate relationship spells success
Article Abstract:
TBWA's Trevor Beattie first gained notice with the Wonderbra ads, a project he came into as it was launching. His predecessor was Murray Partridge. Mr. Beattie is creative director of TBWA's London office.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Comment about this article or add new information about this topic:
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