Silicon Valley lobs populist ads in encryption battle
Article Abstract:
A coalition of 90 computer industry companies will air 30-second TV ads to gain US public support in their battle against the federal government's encryption restrictions. Americans for Computer Privacy (ACP), which includes Intel, Microsoft and Sun Microsystems, has spent nearly $2 million on the direct-appeal campaign that begins Jul 22, 1998, and continues into fall 1998. Advertising agency Goddard-Claussen has prepared a spot that seeks to recall the famous 1993 Harry and Louise couple who helped topple President Clinton's health-care reform. The other planned ad seeks to raise awareness of the encryption-export restrictions. The campaign is scheduled to run on local stations in major metropolitan areas and on cable networks including CNN, CNBC and MSNBC. A challenge facing the new ads is making encryption resonate with everyday life.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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U.S. to allow coalition of companies to export new encryption technology
Article Abstract:
A coalition of 10 high-tech companies will receive permission from the Commerce Department to export a new encryption technology that allows law-enforcement officials to access some digitized conversations. Electronic messages, meanwhile, would remain secure. Not only will this represent the first approved data-scrambled method since the Clinton administration eased encryption export rules in Sep 1998, it also bolsters Silicon Valley's bid since 1993 to combat the federal ban against the export of data-scrambling software and hardware. Cisco Systems leads the coalition, which received the license approvals on Oct 16, 1998. The other companies consist of Ascend Communications, Bay Networks, 3Com, HP, Network Associates, Novell, Red Creek Communications, Secure Computing and Sun Microsystems.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Client bites back Thompson in legal snarl
Article Abstract:
Dell Computer filed a countersuit in Texas charging its former ad agency J. Walter Thompson with a list of reasons it was dropped and should not expect payment for services. The suit brings the issue to Dell's turf, Williamson County, and counters Thompson's breach of contract charges. Dell began to find fault with Thompson at about the same time the firm got a new marketing director who wanted to use the ad agency he liked from his previous employer. Thompson is suing for fees not yet paid, Dell is countersuing for services not rendered or not satisfactory.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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