Soft drink industry

Article Abstract:

The soft drink industry's robust growth of 1996 is continuing into 1997, with volume up 6-7% in the March quarter. Demand in overseas markets is rising faster than in the U.S., and while Coca-Cola's foreign sales have risen 9% for the first quarter of 1997, PepsiCo's sales have dropped 3%. The growth of alternative beverages such as Snapple has slowed significantly. Growth prospects for the industry over three to five years are well above average.

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Soft drink industry

Article Abstract:

The soft drink industry had a volume gain of slightly more than 4% in 1997, led by Coca-Cola and PepsiCo, which is relatively good for a mature market. Price cutting by Pepsi and Coca-Cola to gain market share, an increasing fountain and restaurant business, and the large US non-cola sales growth are some of the major developments for the industry. The industry is ranked to outperform the market, especially outside the US over the long term.

Beverages, Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Non-alcoholic beverages

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Soft drink industry

Article Abstract:

The soft drink industry experienced slow domestic growth and strong international growth in the 2nd qtr of 1997, but investment growth for the industry is likely to be above average. Coca-Cola Co garnered strong international growth above 10% for the Jan-Jun 1997 period, but PepsiCo Inc's international sales were down 2% over the same period. Non-cola soft drinks experienced the strongest sales growth in 1996.

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