Gruesome ads aren't intended to hurt

Article Abstract:

Several U.S. advertising agencies have created provacative and shocking advertising campaigns using disturbing images of people seemingly being hurt or physically maimed. The computer-generated ads, designed to attract attention by being sensational and controversial have been variously described as using, "...dramatic images...'; "...break(ing) out of the corporate-advertising cliches..." and connecting with target audiences "...with a certain amount of courage and honesty."

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Spots starring animals unleash consumers' pet peeves, passions

Article Abstract:

Consumers have reacted strongly to many of the advertising campaigns featuring dogs and other animals. Although agencies often use animals and children to sell products, some of the ad campaigns have backfired as customer feedback records problems with the way animals are treated in the spots. If the advertisers score with an animal ad, however, it can be quite lucrative for both the company advertising and the agency that developed the campaign.

Usage, Advertising campaigns, Public opinion, Animals, Animals in advertising

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Honda will sponsor 'Stomp' Imax movie

Article Abstract:

In exchange for a minute-long message at the start of the movie, American Honda Motor is paying four million dollars toward the making of the IMAX film 'Pulse: A Stomp Odyssey.' The 60-second ad will be created by longtime Honda ad agency Rubin Postaer and Associates.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Advertising Activity, Motor Vehicles and Equipment, Finance, Transportation equipment industry, American Honda Motor Company Inc., Pulse: A Stomp Odyssey (Motion picture), Rubin Postaer and Associates

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