Swimming in newstreams: mastering innovation dilemmas
Article Abstract:
Pressures to innovate confront business with a demanding balancing act. While caught up in the mainstream, they must also generate "newstreams." Particularly today, mainstream businesses can easily dry up, stagnate. Thus companies must explore opportunities to pioneer in new directions, seek innovations that will improve or even transform the mainstream. And in order to do this, they need to tap newstreams. Many companies are extending opportunities for invention well beyond the R&D department and opportunities for new venture development well beyond the acquisition specialists. Newstream programs bring together investors and developers with investors and sponsors. This article examines eight different approaches to developing newstreams in eight companies and describes the challenges of newstream management. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1989
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Business models for Internet-based e-commerce: an anatomy
Article Abstract:
Business models for the emerging sector of online, or Internet-based companies are presented. Topics addressed include the market structure of electronic commerce, the business-to-customer and business-to-business segments of the industry, and how online businesses manage revenue, logistics, and marketing.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2000
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Making sense of emerging market structures in B2B E-Commerce
Article Abstract:
The key characteristics of Business-to-Business (B2B) E-Commerce market mechanisms are discussed. The choice of an appropriate market mechanism for an organization depends on factors such as degree of fragmentation, asset specificity, complexity of product description and complexity of value assessment.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2003
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