TV still the star

Article Abstract:

The companies use TV to reach to the consumers through advertisement and other publicity banners. According to the Commercial Economic Advisory Service of Australia (CEASA), the direct marketing expenditure climbed from $7.2 billion in 1997 to $16.5 billion in 2002, which is a huge profit.

Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Venture Analysis, Forecasts and trends, Television advertising, Market trend/market analysis, Business enterprises

---

Larger than life

Article Abstract:

Media attention is one of the key ingredients in celebrity marketing. Few examples of celebrity marketing taking place in Australia are discussed.

Beckham, David

---

Celebrity is not enough

Article Abstract:

Using celebrities to endorse or advertise a product does not necessarily influence the buying decisions of consumers.

Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Influence, Consumer spending

Similar abstracts:

• Abstracts: Working outside the square. Choice? Perhaps not on fees. Tracks of their tears
• Abstracts: Search for the stars. Mother inferior. Good all-rounders wanted
• Abstracts: Sorority minority. IR green light. Cool in a crisis
• Abstracts: Life in the big city losing its appeal. Sayonara shut shop
• Abstracts: Trouble in Zurich. Mining the credibility gap. Skewed priorities

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.