The Company Mailing List: An Under-Used Asset

Article Abstract:

The company mailing list, aptly described as 'a central client information file', is a valuable asset. An accounts receivable list is a good source for a mailing list. The mailing list can be administered on-site or by a service bureau. After determining for what purposes the file is to be maintained, decisions must be made on the information to be included with each record, and the sources. Updating procedures must be formalized. Suggestions include updating new clients, checking returned mail, checking for duplication, and use of postcards for economy.

Distribution channels, Implementation, Mailing List, Direct Market Channel, Updating

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Word Processing: Text Entry Puts WP in Easy Reach

Article Abstract:

A word processing system from Philips Data Systems consists of five P5010 Text Entry Stations and one word processor from the P5000 range, all for the price of six electronic typewriters. The operator of each P5010 has access to a typewriter keyboard configuration with additional function keys and forty character display. The prepared text plus formatting instructions are transmitted to the word processor from the station.

Data collection, Word processing, Workstations, New Product, product announcement, Data Entry, Text Formatting, P5010 Text Entry Station

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Mailing Tasks Made Easy

Article Abstract:

The Austalian division of American Express has installed a Pitney Bowes Model 6100 franking machine to send out account billings to 300,000 card holders. The system has a power stacker and is performing thirty per cent better than the old machine. With the new system, most letters are mailed the same day as they are delivered to the mail room.

Evaluation, Product/Service Evaluation, Hardware, Mail Processing, Australia, Billing/Invoicing, Pitney Bowes Model 6100

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