The Lion alters its roar
Article Abstract:
Michel J. Haaf, newly appointed Chief Marketing Officer, Food Lion L.L.C, expresses his view on the marketing success of supermarkets, positive brand experience with different income level markets, concept of changing with the trends and reasons for Food line to have a cutting edge over the Wal-Mart chain.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Beyond "a man and a map"
Article Abstract:
The different programs that are aired in The Weather Channel have been discussed. The Weather Channel's work environment, their expansion plans and their marketing strategy to be followed has been described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Call me
Article Abstract:
Julie Woods-Moss, vice president of Marketing for BT Global Services discusses company's performance in global economy.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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