The mainstreaming of affluence
Article Abstract:
Customer always looks for the best of the quality for the best of the price. Factors like technological innovations, unlimited access to the information, contributed for the customers to have certain expectations out of the products and services that they receive. Market segmentation on the part of the entrepreneurs has become an important issue to be discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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"Adverstories."
Article Abstract:
The importance of creating advertising that connects to people in the form of storytelling and the need for reworking advertising to tune in with the changing media trends are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Selling doing good
Article Abstract:
Corporate social responsibility is to be taken into consideration when selling a product. The importance of connecting social responsibility to product marketing is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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