The Virgin Group tries to appeal to a downtown crowd with a new store and $1 million campaign
Article Abstract:
Virgin Entertainment Group, which had opened a giant music store in Times Square in New York City two years ago, is planning to open a second Manhattan store in Union Square. The company, which has opened sixteen stores in its Virgin Megastore chain, has allocated $1 million for an extensive campaign promoting its new store among 16 to 35 year old shoppers. Virgin's new marketing campaign is designed to appeal to Union Square's diverse population through television commercials and print ads.
Comment:
Planning to spend $1 mil on extensive marketing campaign for the opening of its second Manhattan store
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Coca-Cola prepares a new campaign for Surge, using less grungy, more urban teen-agers
Article Abstract:
Coca-Cola is meeting the Pepsi challenge by revising the packaging look of its citrus drink Surge and giving a new ad campaign a new thrust. Surge is targeted at the 12-24 year old male, two-thirds of whom buy Pepsi's Mountain Dew. The agency for the brand is Leo Burnett Co. in Chicago with a $40 million budget just for Surge.
Comment:
Company will lighten up the new ad campaign for Surge
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Levi Strauss adds dashes of youth and sensuality to Dockers
Article Abstract:
Levi Strauss wants to get its customer base away from the Gap, Banana Republic, Fubu, Hilfiger and JNCO, the younger male candidate for Dockers Khakis. To do this, Levi will introduce two new TV ads by Foote, Cone & Belding, ads that imply these pants will bring beautiful women into a man's life.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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